Socially Enhanced Web Presence
Reach, connect and hear from your audiences effectively
The advent of Social Media has unleashed an array of tools, functions and new practices that revolutionizes the idea of a Web Presence. A Socially Enhanced Web Presence allows an interactive two-way flow of information between your business and your end audiences. Depending on your business requirements, it can also serve to connect your audiences on your website to allow them to engage in moderated discussions and interactions.
Here’s how we can help you build interactivity:
Microsite
A microsite is a website, separate and distinct from your corporate website. If you have a particular strong product or service that needs a style, branding and message of its own, a microsite would be an excellent tool to provide the focus delivery, without the need to alter the corporate website. This is why the microsite is great for marketing campaigns and is typically managed by the marketing team.
Blogs
The people behind your company and products are visionary, exciting and dynamic. A blog acts as a great compliment to both corporate websites and microsites. By sharing some of the thought processes and ongoing ideas, blogs adds a dimension of dynamism, personal touch and audience involvement. As blogs attract readership, it is an effective tool to maintain stickiness with your audience and keep them coming back. Used properly, it’s a great tool to have to viral marketing.
E-commerce
You have built up a strong member base. Now it’s time to sell. Whether it’s selling tangible products, virtual goods or service, Techsailor understands how to present your items such that it converts to sales. Techsailor also implements a social angle to enable interactivity and user feedback (e.g. user ratings, reviews, comments) to promote peer influence in your prospects’ purchasing decisions.
SEO
Search Engine Optimization (SEO) is the process of improving your website ranking on Search Engine Results Page (e.g. on Google, Yahoo) thus improving the volume or quality of traffic to your website.
By changing certain attributes of your website and employing optimization techniques, SEO is able to help you improve the ranking of your website on organic (natural) search listings (referring to the non-sponsored links).
Your ranking on search results is closely coupled with relevant keywords. It is crucial to note that if your visitors don’t find you when searching for a certain word or phrase on search engines, chances are, they will find your competitors instead. Hence, having proper SEO gives you an edge in the competition.
Newsletters and Greeting cards
Know what’s going on your platform. Identify the key influencers and hot topics within your community. Knowing who or what is driving traffic to your site helps you to strategize better
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