SEO

Search Engine Optimization (SEO) is the process of improving your website ranking on Search Engine Results Page (e.g. on Google, Yahoo) thus improving the volume or quality of traffic to your website.

By changing certain attributes of your website and employing optimization techniques, SEO is able to help you improve the ranking of your website on organic (natural) search listings (referring to the non-sponsored links).

Your ranking on search results is closely coupled with relevant keywords. It is crucial to note that if your visitors don’t find you when searching for a certain word or phrase on search engines, chances are, they will find your competitors instead. Hence, having proper SEO gives you an edge in the competition.

Web PR

One of the most effective ways to draw external traffic is to draw people from all over the web onto your website. Whether it’s through Twitter, strategic link exchanges, posting links on forums or directory services, the Techsailor team could provide advice on what’s the most efficient way to build up your crowd.

Social Media Applications

Facebook applications are tools for effective viral marketing efforts to allow your company/website to gain visibility and publicity from Facebook. Strategically designed Facebook Applications can serve to grow a pool of fans and thus appropriated to strengthen your brand.