Client

Scubuddies is a joint venture between Techsailor and Mark Tan, an avid Scuba instructor. It is an online social utility that aims to connect scuba divers around the world. Scubuddies allows members to keep in touch with their diving buddies, seek out new friends with the same passion, share photos and videos of dive trips, discover and contribute diving related content to the internet. Members can keep track of their personal diving records such as dive logs and equipment list through the user-friendly interface.

Objective

Scubuddies wanted to develop a community that is very simple to use as most Scuba divers are not tech savvy. Yet, it must contain specialized features that will value-add to the member's experience as a diver.

Solution

Understanding the end-users is always a priority for Techsailor. Being able to think from a diver and diving business' perspective proved to be quite a challenge (hey, we are sailors, not divers!). As creative problem-solvers, we decided that there's no better way to do this than to experience diving ourselves! After understanding the requirements of a diver better, we created diving-focus modules like online dive log and collaborative trip blogging. Additional modules are currently in the pipeline.