Client

Paddle Culture is one of the premier kayaking schools in Singapore. As the most well-equipped school, Paddle Culture boasts of some of the most experienced coaches and even a dedicated first-aid team.

Objective

Paddle Culture had difficulties packaging kayaking beyond a water sport, which meant that raising awareness remained one of the key challenges in expanding the business. In addition, Paddle Culture found keeping up with the amount of work required to organize its members into distinct groups and schools a hassle with its increasing membership base.

Solution

Through the Techsailor Community Connect platform, Paddleculture was able to effectively repackage kayaking as more than just a sport but an experience. The entire kayaking experience is defined by the people you meet and interact with, the pictures and videos that captures the moment (an obvious value-add, because members do not bring cameras down to the water). In addition, Paddleculture uses the groups feature to organize members into groups so that information can be disseminated effectively. As a result of the rebranding and migration to the new platform, revenue grew 3 times after 3 months.