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Case Study: GE Healthcare Asia EDM

Information at the Centre of care.

Techsailor Project:GE Healthcare Asia EDM

http://gehealthcare-asia.com/newsletter_vol3 Bookmark and Share

Client

GE Healthcare is the world leader in serving healthcare professionals and their patients in more than 100 countries.

Objective

The quarterly newsletter is aim at professionals in healthcare sector in Asia, to keep them updated about the latest events and GE products launches.

Solution

Unlike the traditional newsletter, we have integrated value-added features such as Refer-a-Friend, Quiz and Polls to increase user interactivity as well as gather useful feedbacks. The newsletter design approach is clean and sophisticated and it doesn't create clutter to the eyes of the reader.

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