Client

e27 is a community for passionate individuals with fresh, visionary mindsets on the Asian consumer web/mobile industry. Based in Singapore, e27 has a regional outlook and is committed to growing the industry through support for entrepreneurship and specialized events with corporate and public organizations.

Objective

e27 had an existing blog which they would like an aesthetic revamp as well as incorporating more social elements to the blog.

Solution

We retained the blog to minimize migration issues but give the blog a proper facelift. By incorporating Facebook connect, we made it easier for visitors to leave their comments. The end result is a minimum disruption to the existing data but dramatic improvement to the presentation and ease of use. Oh, did we mentioned it was just in time for the Unconference 2009?