Client

NUS (National University of Singapore) Business School is a world class Business School with a 27,000 strong (as of 2007) Alumni Network distributed in a number of contact points globally. Graduating top quality, and highly in-demand business graduates into global industries, NUS Business School is backed by an illustrious Global Alumni Network which constitutes many ofsociety's top echelons. Having one of the most highly dynamic Alumni Networks in Singapore, NUS Business School's Global Alumni Network Office (GANO) constantly seeks to enhance the alumni network by building global alumni contact points and connecting alumni members to one another.

Objective

Riding with the waves of Web 2.0 and recognizing the power of online Social Networks, NUS Business School resolves to be the FIRST University level online Alumni Social Network Community Portal in Singapore. Techsailor was then tasked to develop a new-age and effective Social Network to connect the Business School Alumni Community and support a rich level of interaction amongst users. Also in the requirements, was the idea to devise value-added features for the Alumni members in the Alumni Social Network. NUS Business School aims to, in time, centralize the Alumni Portal as the single point of access widely used by all Alumni members of the school.

Solution

Techsailor's first step was to speak with members of the Business School Alumni to understand the general requirements. Together with GANO, Techsailor positioned the Business School Alumni Portal as a network to link up the Alumni around the world and also to grow current students by allowing them to connect to the Alumni through the portal. The name "NUS BizAlum", devised by GANO and Techsailor, reveals a different yet slick approach in branding the portal. Key features of NUS BizAlum include E-Groups for the users to create custom online user groups, Mentor's Cafe which allows a student or Alumni to seek mentoring from a more senior or experienced Alumni member and a Careers Network that provides useful career information and job opening leads.