Client

mBounce Ltd., creator of Mobilehotdog, approached Techsailor in early 2008 to give MobileHotdog a fresh new facelift. MobileHotdog is an online mobile content provider specializing in innovative & quality games and applications of all genres for the mobile platform.

Objective

We were asked to deliver a seamless user experience that takes the users from the online platform to their mobile phones. The user interface and mobile download process flow has to be crisp and clear, allowing users to experience the site effortlessly.

Solution

Techsailor evaluated the existing Mobilehotdog site thoroughly and recreated the whole site to gave it a rich, fun and dynamic experience for the users. In line with the Mobilehotdog brand, a mascot of a dog is used throughout the site which makes it memorable for the users. Users can now better interact with each other and check out hot games and phones that others are using. The mobile download process is fast and easy and the users can also download a preview of the app for free before purchasing. We also conceptualised and came up with user acquisition strategies, resulting in fun Facebook Apps such as Scratch Dog & Win and Doggypoke.