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defining-engagement

How long did you spend staring at the advertisement on the right of the page? You are forgiven even if your answer is "less than a second". The average city dweller gets bombarded by 300-3000 ads a day, to the point where he or she gets really good at filtering noise.

Don't get us wrong - traditional marketing still has its time and place, but the communication is largely one-way. Techsailor wants to help brands and organizations transit to two-way interaction with their customers online, building a stronger and more lasting engagement. We focus on 5 key processes to achieve this.

1. Permission

Unless there's permission or social relevance, customers tend to regard marketing and advertising as spams.
2. Significance & Belonging

Social acceptence and importance creates emotional ties and thus lock-in for your customers to your business.
3. Dialogues

Conversations is one of the easiest way of expressing sincerity and genuine interest while allowing you to harvest their valuable ideas and feedbacks.
4. Identify Fans and Evangelists

If you don't know who your true fans are, then chances are your marketing dollaris not spent on rewarding the people who truly believes in your brand and product.
5. Permission

Customers that are truly engaged will co-create contents and messages with the brand, increasing ownership and evangelism at the same time.