CNN partnered with Techsailor to provide Sri Lanka Tourism Promotion Board (SLTPB) the support of social media in virally spreading their brand message to a vast online community. A very vital element in this campaign was to introduce Sri Lanka as a culturally vibrant and beautiful holiday destination to prospective travelers. Techsailor provided a solution by building a contest around Visit Sri Lanka, that would encourage netizens to build their itineraries, share photos and design T Shirts. The competitive element was fuelled by a very lucrative first prize and saw a very high level of engagement with the Sri Lanka Tourism brand. Techsailor seamlessly executed the campaign providing vital insights and data that helped SLTPB to tweak certain elements to keep the interest level high. CNN greatly values the support Techsailor have provided to build a successful campaign for a valued client.

Sonali Chatterjee, Regional Sales Director, CNN