All business fan pages will be automatically changed to the new Facebook Timeline come 30 March 2012. In this post, we will sail you through the parameters of the cover photo function to get you ready.

Here are some additional new features that Facebook has implemented the past week. Learn more about them and how it affects your Facebook user experience!

"Your time is limited, so don’t waste it living someone else's life." RIP Steve Jobs, 1955-2011.

This week we read about the recommended pages on Facebook with the Chrome plugin, seeing Blogger's new interface and Facebook's new photo album layouts. Check them out!

It’s only been a week, and yet the social media scene has seen loads of changes. Let’s go over the important ones this week!

How many times have you attended a networking session and seen someone whose name you can’t seem to recall? Fret not, for with Linkedin’s new iPhone app, it will help prevent such embarrassments!

Read about the latest updates in the social media world here as we share with you on LinkedIn, Google+ and Tumblr this week!

As is the case with technology, social media is rapidly transforming. As such, it is important that we keep up with these changes. Thus, every week we highlight some of the changes taking place in the social media world.

Every blogging platform claims they are the easiest to use. If you google the title of this blog, Tumblr is the first result, but which one is really the easiest way to blog? In this post, I take a look at 6 of the most popular blogging platforms and rate the interface design based on form and function.

If your company doesn't have a website, you don't exist. These days, almost everyone is doing their marketing online. However, it's not enough to just have a website, a Facebook page or take out banner ads. One has to be more creative in order to go viral.

It's not just about making other people aware of you. It's also about being interesting enough for people to do the marketing for you. Here are some of the most outstanding ideas from the past two years that made the most out of social media: 

1. Youtube

The most popular Youtube videos tend to be really random or have no intention of being viral (Double Rainbow anyone?). Because of the success of the viral video, a lot of companies have tried to duplicate the effect. Some try and go for the unbranded approach but it can still backfire because it's harder to get the message across. If the video feels too staged, it may take away the authenticity of its message.

A viral video doesn't have to be unbranded to work. One of the most successful viral videos is the Old Spice Guy Commercial. Last year they came out with another great idea.

Old Spice Guy Response videos

They knew how popular the character had become and took it further by letting him interact with the audience. This is the viral winner of the year because it's so simple but genius. A lot of articles have already been written about this campaign. See the stats in this infographic:  

As expected, this style has been copied but with little success. Cisco's Who is Ted From Accounting has a dismal 11,000+ views.

Tipp-Ex Youtube Takeover

A Youtube takeover is not just a simple video. The video isn't confined to the video box, it stretches to fill the entire page. Unlike the previous example, this is a more complicated style of a Youtube video.

Tipp Ex might not have been the first interactive Youtube takeover, but they did it better with over 43 million channel views. Who would've thought that one of the most creative ads could come from correction fluid?

Most of the following examples prove that you don't need a video to be a viral success.